Project Overview

I collaborated with Berlayar Berkelana, an Indonesia-based travel experience partner that curates authentic and immersive tour packages across the archipelago. From island-hopping adventures to cultural journeys, their goal is to offer meaningful travel experiences — and they needed a digital platform that reflected that mission while streamlining the booking process.

Project Goals

The project focused on delivering a website that could:

• Showcase curated tour packages and travel experiences
• Communicate the brand’s identity as a professional and story-driven travel partner
• Support booking inquiries and trip planning through clear calls-to-action
• Attract organic traffic from travelers searching for unique tours in Indonesia

My Role

I led both the website design and SEO strategy, ensuring the site is visually appealing, easy to navigate, and optimized to reach the right audience online.

🧭 Web Design Deliverables:

• Designed a custom WordPress website highlighting destinations, trip themes, and travel concepts
• Built dedicated pages for each experience with rich visuals and itinerary breakdowns
• Included inquiry/contact forms to convert interest into bookings
• Made the site mobile-friendly for users planning on the go

🔍 SEO & Optimization:

• Researched and implemented travel-related keywords like “Indonesia tour partner” and “authentic travel experiences in Indonesia”
• Optimized content hierarchy, metadata, and image alt texts
• Improved site performance for faster load times
• Structured URLs and internal links for better indexing and discoverability

Results

Post-launch, Berlayar Berkelana has benefited from:

• A more professional and polished online presence
• Increased inquiries from potential travelers
• A stronger SEO foundation to grow their reach among adventure-seekers and international tourists

Visit the Website

👉 https://berlayarberkelana.com/

Final Thoughts

Designing for Berlayar Berkelana was about more than just visuals — it was about helping a travel partner share stories, connect with clients, and inspire meaningful journeys. If you’re a tour operator or travel agency looking for a standout digital presence, let’s work together.